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Privacy Policy

At Direct Carpets and Flooring, we’re committed to protecting and respecting your privacy.

This Policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and what choices you have. It relates to all our business activities, not just this website. We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our services, you’re agreeing to be bound by this Policy. Any questions regarding this Policy and our privacy practices should be sent via on our contact page.

  Who are we?  

We are Direct Carpets and Flooring, of 41 Leys Avenue, Letchworth, SG6 3EE, United Kingdom. Full contact details can be found on our About Us page.

  How do we collect information from you?  

We obtain information about you when you contact us to enquire about our products via our Contact Us page, place an order via or place an order via phone.

We also collect information from you if you leave a comment on our Comments page.

  What information do we collect & how is it used?  

We collect information to allow us to fulfil our obligations to our clients and to respond to business enquiries. We also collect your information if you leave a comment on our Comments page. The following information outlines what information we collect, and its purpose.

Sensitive Data
We do not gather sensitive personal data (e.g. health, genetic, biometric data; racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, sexual orientation, and criminal convictions). We expressly request that you do not provide any such sensitive data to us.

Children’s information
Our services are not directed to children under 16. If you learn that a child under 16 has provided us with personal information without consent, please contact us.

Third Parties
We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

We may pass your information to third party service providers with whom have engaged for order fulfillment or for providing services to you on our behalf (for example, we may provide your contact details to the members of staff or 3rd party contractors working on your project). We disclose only the personal information that is necessary to deliver the service and products to you.

The following outlines the personal data we collect and for what purpose:
Data Source Legal Ground Purpose 3rd Parties
Name, address, phone number and email Order Placement Contract Order processing Product suppliers and delivery companies for delivery purposes. Flooring contractors for installation.
Name, address, phone number and email Order Placement Contract Financial transactions relating to our website and services handled by our payment services provider. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers' privacy policies and practices at SagePay
Name, address, phone number, email and comments Contact Us page Legitimate interests To allow website users to ask questions or to post comments  
Analytics Website visitor behaviour Legitimate interests To analyse popular content and product lines, website performance, etc – so we can further improve. Google Analytics; (anonymised – full IP address is NOT stored)
Server Logs IP address Legal obligation To help prevent DoS (Denial of Service) attacks; for website security and diagnostics.

  Controlling your information  

You have certain rights concerning the information we hold about you, as defined under the General Data Protection Regulation. If you wish to exercise these rights, please contact us.

Requesting a copy of your information
You may request a copy of any data we hold about you. Upon request, we will provide an email containing the personal data we hold on record about you.

Updating or correcting your information
The accuracy of your information is important to us. If you change any information, such as your email address, or if any of the other information we hold is inaccurate or out of date, please contact us so we may correct our records.

Deleting your information
You have the right to request erasure of your personal information. Unless there is a compelling reason for the data not to be erased (for example, if we need to use that data to fulfil our contractual or legal obligations), your personal data will be deleted on request.

Website visitors have the ability to leave comments regarding our services. To maintain flow of conversation, comments will not normally be deleted (unless there is a compelling reason to do so), but all personally identifying information will be removed if requested.

Automated decision making
We do not use any personal information for automated decision making or profiling; your data is not subject to automated decision making or profiling.
  Use of ‘cookies’  

Like many other websites, the Direct Carpets and Flooring website uses cookies. Cookies are small pieces of information that are stored on your computer or mobile device when you visit a website.

The cookies we use are ‘1st party’ cookies.  We don’t use any ’3rd party’ cookies (these are often used to track behaviour across a range of websites, so targeted advertising can then be applied. We don’t do this.) The following list outlines what we use cookies for:

  • Shopping Cart: This allows products to be ordered
  • Contact Us/Comments: This temporarily captures your details in order for you to identify yourself to us when you use our Contact us page
  • Google Analytics: Google Analytics sets cookies to help us accurately estimate the number of visitors to the website and what content is most popular. This helps to ensure that our website is responding to your needs in the best way possible.

By using and browsing the Direct Carpets and Flooring website, you consent to cookies being used in accordance with this Policy.

If you do not consent, you must turn off cookies or refrain from using the site. Most browsers allow you to turn off cookies. To do this, look at the ‘help’ menu on your browser. Switching off cookies will prevent you from being able to place an order via this website.


Direct Carpets and Flooring takes security seriously. In order to protect your information from loss, misuse or unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. These steps include the following:

  • Data minimisation
  • Password best practice
  • Security best practice concerning devices (PCs, laptops, mobile devices), online accounts, website hosting, physical access and storage
  • Staff training and accountability on data protection
  Data Breaches  

Our Data Security Policy includes a clear process for handling a personal data breach, should one occur. Where appropriate, Direct Carpets and Flooring will promptly notify you of any unauthorized access to your personal information.


If you wish to raise a complaint on how we have handled your personal information, you can contact us directly and we will investigate the matter.

If you are not satisfied with our response or believe we are processing your personal information not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).

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